Is Tiktok better than Instagram?

When you look at the Internet, you can find many different types of social media sites are available now. There is a huge increase in the total amount of social media users in the world. On average, around 1 million new users are joining social media every day. It will be a good opportunity for you to use any of these social media sites for promoting your brand.

Some popular social media sites include Facebook, Instagram, Twitter, and also TikTok. The most popular ones are TikTok and Instagram. We are going to discuss both platforms here. By comparing Instagram or TikTok, you can find the best platform for promoting your products and your business to your customers.


Now, Instagram will be one of the most popular social media apps on the internet today. Many business owners are using this platform for supporting their marketing campaigns. Instagram becomes very popular because of its versatility. It has the ability to allow you to create and also share some professional-looking images, short videos, long videos, etc. It is very convenient for users to start using Instagram every day. This platform can cater needs of many different users. Because of this reason, the popularity of Instagram keeps increasing from time to time.

There are several features that are offered by Instagram for users. Instagram Stories are powerful for showing real-time content. Another feature from Instagram is called Reels. Many influencers are using this feature for showing their creativity and also their passion for creating interesting content every day. Most Instagram users are around 25 – 34 years old.

If your target audience is around that age range, you can consider using Instagram as your favorite social media platform for promoting your business. It will be a good platform for your business because it can create a sense of community. It is easy for you to build relationships with your audience. Therefore, it will be ideal for you to use Instagram for promoting your content.


This is another popular social media platform on the Internet today. It is very popular for its ability to share short-form video content. Many people are interested in spending some of their time in front of this app. They may get involved in the viral dance trends, lip-syncs, comedy sketches, etc. TikTok is the home to many social media influencers from many different countries in the world. Some popular TikTok artists are Dixie D’Amelio, Holly H, Addison Rae, etc.

TikTok has some similarities to Instagram. It allows the users to like, comment, and also share the content inside its platform. The app has more than 700 million active users every month. They are coming from many different countries in the world. Since the beginning of the pandemic, TikTok has already continued to rise in its popularity. It is able to dominate the social media market. You can use this platform for promoting your brand or any of your products from your store.

60% of the TikTok users are around 16 – 24 years old. This number plays an important role because it may affect your decision to start using TikTok as your marketing platform. If your target audience is around this age range, TikTok can be a good solution for your business. TikTok also has some analytics tools. All metrics will be shown on this dashboard area, for example, video views, profile views, account followers, etc. By looking at this dashboard, you will have choice and flexibility in growing your business to the next level.

Which one is the best for your business, Instagram or Tik Tok?

Different businesses may need different social media platforms for promoting their products and their businesses. It is important for you to think about your target audience and also your marketing content. Then, you need to choose the best platform which can represent your brand as a whole. As a new platform, Tik Tok is able to get a lot of attention from the customers. Many people are using TikTok on their smartphones today. Therefore, it will be a good strategy for you to start using this platform for promoting your business. Don’t forget to combine your social media marketing strategy with the other strategies for getting the best benefits for growing your business quickly.

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